Advertising & Marketing

World-class brands have recently been resorting to marketing their goods and services on social media platforms through the pages of “followed” and “trending” bloggers...

In a recent ruling of the European General Court, Lionel Messi has followed in the footsteps of Wayne Rooney, Jamie Oliver and Nigella Lawson...

As previously reported by MediaWrites, the rules on influencer advertising in Germany are strict – something that influencers don’t like much. Recently, the German competition...

Background to the taxation of digital services As previously reported on MediaWrites (click here), the digital economy has become a concern for tax authorities at...

What is the issue? Under the current Czech legislation, electronic contact details may be used for marketing communications only with users' prior consent (opt-in), or...

On 3 May 2018, the Australian Competition & Consumer Commission (ACCC) published 57 submissions to its inquiry into digital platforms. As discussed in our...

Since the digital revolution, online advertising has become a fundamental part of the revenue stream of most internet-based media services. This is particularly true...

Geo-blocking In May 2016 the EU Commission published draft regulations on geo-blocking with the aim of ensuring service providers do not treat customers any differently...

Content portability – UK enforcement The Portability of Online Content Services Regulations 2018 (SI 2018/249) (UK Regulation) was laid before UK Parliament on 28 February...