Marketing

What is influencer marketing? Influencer marketing basically means individuals (usually bloggers and influencers) endorsing products or brands by posting photos, videos, comments or other...

Prime grounds for a complaint? The adverts at issue in the case were website pages that stated: “get unlimited One-Day Delivery with Amazon Prime”,...

While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged...

On 12 July 2018 the Australian Association of National Advertisers (AANA) issued a revised Code of Ethics Practice Note (Practice Note) in relation to...

World-class brands have recently been resorting to marketing their goods and services on social media platforms through the pages of “followed” and “trending” bloggers...

In a recent ruling of the European General Court, Lionel Messi has followed in the footsteps of Wayne Rooney, Jamie Oliver and Nigella Lawson...

As previously reported by MediaWrites, the rules on influencer advertising in Germany are strict – something that influencers don’t like much. Recently, the German competition...

Background to the taxation of digital services As previously reported on MediaWrites (click here), the digital economy has become a concern for tax authorities at...

What is the issue? Under the current Czech legislation, electronic contact details may be used for marketing communications only with users' prior consent (opt-in), or...