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Influencer marketing and endorsements: some food for thought in light of recent initiatives by...
What is influencer marketing?
Influencer marketing basically means individuals (usually bloggers and influencers) endorsing products or brands by posting photos, videos, comments or other...
New decision on German influencer marketing: Courts in Berlin require disclosure as advertisement even...
While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged...
(International) Influencer Marketing in Germany: #ad might not be enough
Following influencers is not only fun, but it’s also a very successful advertising strategy for companies around the world. Followers get a first-hand experience...
Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to...
In this case, an influencer with 1.7 million followers, an average of 55.000 likes and highly professional pictures had published Instagram posts containing product...
Influencing the influencers: new CAP guidance clarifies rules on affiliate marketing in the UK
The CAP Code requires that all marketing communications within the categories of communication outlined in the scope of the Code – which includes online...
Germany – The use of influencers in social media – The latest “hat trick”...
Influencer posts in favour of a third-party company for consideration
According to the BGH, influencers offering goods and services (e.g. fitness courses, online shops,...
