Women’s sport finally recognised as one of the ‘crown jewels’ in the UK

As women’s sport continues to grow, the UK Government demonstrated its commitment to support this growth by announcing recently that the FIFA Women’s World Cup and UEFA Women’s European Championship will be added to the UK’s Listed Events Regime. This follows on from the addition of the Paralympic Games in January 2020 as the Government seeks to introduce greater inclusivity and diversity.

0
106

The Broadcasting Act 1996 gives the Secretary of State for Digital, Culture, Media and Sport the power to draw up a list of sporting events of ‘national interest’, and the aim is to ensure that key sporting events are made available to all television viewers and can be enjoyed by as wide an audience as possible. The list consists of two groups:

  1. Group A events – these represent the top sporting events (such as the Olympic Games, FA Cup Final, Wimbledon) and full live coverage must be offered on a qualifying free-to-air channel (i.e. a channel that is free to view and received by 95% of the population).
  2. Group B events – these sporting events (such as the Commonwealth Games, Ryder Cup) may have live coverage on subscription television, however secondary coverage (i.e. highlights or delayed coverage) must be offered on a qualifying free-to-air channel.

The FIFA Women’s World Cup and UEFA Women’s European Championship have been added as a Group A event meaning they must be made available to free-to-air broadcasters. This is certainly a step forward (albeit there is still a long way to go) in raising the visibility of the women’s game and, crucially, recognising women’s sport alongside men’s sport. With 28.1 million UK viewers tuning into the FIFA Women’s World Cup in 2019 and the recent record breaking 91,600 fan attendance at Camp Nou, there is clearly a demand to watch women’s football and this announcement is timely ahead of the UEFA Women’s European Championship in England in July this year.

In the DCMS white paper, the Government has also announced that it recognises that the sale of sports rights and viewing habits have changed (i.e. in respect of digital and on-demand rights) and has therefore committed to undertake a review of the listed events regime, decide whether its scope should be extended to include digital rights, and consider making qualification for the listed events regime a benefit only available to public sector broadcasters (PSBs).

Leave a Reply