Technological advancement in media & sport
Our media & sport specialists are pairing up with our tech experts and clients to create insights on how tech developments are affecting media & sports organisations.
We're also delivering complimentary, tailored, workshops based around these key developments.
Latest Articles
The Rise of Generative AI in Gaming and Its Legal Challenges...
Part 1: The Impact of Generative AI and the Contractual Consequences
The Emergence of Generative Artificial Intelligence
In the dynamic world of games, Generative Artificial Intelligence...
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Technological advancement in media & sport
Bird & Bird's media & sport specialists are pairing up with our tech experts and clients to create insights on how tech developments are affecting media & sports organisations.
We're also delivering complimentary, tailored, workshops based around these key developments.
Featured
The Rise of Generative AI in Gaming and Its Legal Challenges (Part 1)
Part 1: The Impact of Generative AI and the Contractual Consequences
The Emergence of Generative Artificial Intelligence
In the dynamic world of games, Generative Artificial Intelligence...
We’re talking about cryptoassets and NFTs again: the Culture, Media and Sport Committee reports...
In October 2023, the UK’s Culture, Media and Sport Committee (the “Committee”) published a report on the risks posed by non-fungible tokens (NFTs) and...
Women’s Sport Series: What next for women in esports
What progress has been made?
It is well-known that esports has traditionally been considered a male dominated industry, with videogames often targeted at a...
Social Media & Digital Content Providers
The French Proposition: the fight against scams and fraudulent influencers on social networks
Increasing action against ‘influencer fraud’
The changes to the French legislation are not surprising: France has seen a mass of criticism and litigation aimed...
Plot twist: Rebekah Vardy registers trade mark ”WAGATHA CHRISTIE” after losing libel case
In May 2022, Vardy lost the defamation trial in the High Court. However, she has now trademarked “WAGATHA CHRISTIE”, raising several legal issues which...
‘Legal but harmful’ in the Online Safety Bill – gone but not forgotten?
As the United Kingdom’s Online Safety Bill staggers into the House of Lords (the Upper Legislative Chamber) for the last stage of its legislative...
MediaWrites Party 2022, Panel discussion recording
Everyone is talking about these developments in the media, entertainment and tech space, but what exactly are they and do any of them have...
“New movies coming soon to the Metaverse near you” – Copyright issues with...
Why should people watch movies in the metaverse at all?
At first glance, it is surprising that people would choose to watch films in the...
Music
European Commission consults on payments for recorded music played in the...
Background
In September 2020, the CJEU held that the right to equitable remuneration for music producers and performers under Article 8(2) of the Rental and...
