Wednesday, May 22, 2019

Is a “digital, dynamic, context-based advertising system” patentable?

Following a couple of high profile Australian Federal Court cases (RPL and Research Affiliates), the Australian Patent Office has been reticent to grant patents...

The CMA clamps down on social media endorsements

It was only a couple of months ago that we were reporting on the release of "An Influencer's Guide to making clear...

Influencer marketing in Germany: Courts in Berlin try to find a...

In May 2018, a court in Berlin argued that influencers' social media posts will always be a commercial activity. In the court's...

New advertising rules to crack down on gender stereotypes

Why was a new rule needed? The ASA's announcement of this change to the Advertising Codes is the culmination of...

CAP Responds to GDPR with Amendments to the Advertising CAP Code

Until 25 May 2018, regulation of data protection issues in relation to advertising was governed by Section 10 and Appendix 3 of the CAP...

Victory for Google confirms US-style “opt-out” class actions are still beyond...

The claim The representative action was brought by campaign group 'Google You Owe Us', led by Richard Lloyd, the former executive director of Which?...

Ad & Tech Giants step up to tackle the problem of...

The Code is a response to concerns about disinformation in the run-up to the European Parliament elections due to take place in May 2019....

CAP releases a new guide for social media influencers

CAP and the CMA have teamed up to create a new guide, "An Influencer’s Guide to making clear that ads are ads", which sets...

News in This Week: European Parliament adopts revised Audiovisual Media Services...

The draft revised legislation was approved by a significant majority; 452 votes in favour with 132 against, and 65 abstentions. Headline news Under the existing AVMSD,...

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