On Wednesday 25 May, the EU Commission announced new developments to its Digital Single Market agenda. A new draft Directive, a draft Regulation and a Communication, each include a number of significant proposals, and overall represent a significant rebalancing of the scales in favour of EU content creators and broadcasters. Notably:
- Video on demand services like Amazon Video and Netflix will have to ensure that at least 20% of their programme catalogues comprise works originating in the EU and certain other European states. The advertising and product placement rules for terrestrial broadcasters will be liberalised;
- Content platforms like YouTube will be required to pay creators a “fair allocation” of the value they derive from the content they host; and
- Video-sharing platforms will be required to put in place measures to protect children from harmful content and all users from material which incites hatred.
Watch the Head of the International Media, Entertainment and Sports Group Phil Sherrell explain the changes in an interview with the BBC World Service
Content is geo-blocked and is only available until 25 June 2016?