Influencer Marketing: Danish influencers in trouble with Danish Marketing Practices Act
What is an influencer?
Influencer marketing is a fast growing trend within marketing for advertisements, which has now been with us for several years. Still,...
Matching rights – a match made in sponsor heaven?
What are matching rights?
Matching rights are a contractual benefit frequently sought by the sponsors of sports events, teams or individuals ("Rights Holders"). A matching...
#Advertisement must come first – Influencer Marketing in Hungary
We reported earlier this year that the Hungarian Competition Authority closed the review of the first decision on rules and obligations applicable to social...
Secondary ticketing website Viagogo now compliant with UK law following pressure...
With an estimated value of $15.19 billion by 2020, the global secondary ticket market is as lucrative as it is controversial. Protests from campaign...
Australian Digital Platforms Inquiry makes major legislative recommendations
This summer, Australia's competition regulator, the Australian Competition & Consumer Commission (ACCC), released its final report in the landmark Digital Platforms Inquiry (Inquiry), following...
Four lessons from the ASA’s first bans on sexist ads
The two ads, for Mondelez's Philadelphia cream cheese and a Volkswagen electric car, were found to be in breach of new ASA rules prohibiting...
Influencer Marketing in Italy: the “Digital Chart” introduces new rules for...
On 29 April 2019 the so-called "Digital Chart" finally became part of the Italian Code of Marketing Communication Self-Regulation, moving from a mere guideline...
Czech Data Protection Authority Cracking Down On Marketing Communications and Databases
Are you selling or buying marketing databases in the Czech Republic? Watch out
As we have previously reported, the Czech Data Protection Authority ("DPA") has...
EU Copyright Directive: Consolidated text now available
After a long period of intense lobbying, it was announced that EU negotiators had finally reached a political agreement on 13 February...
