Marketing

Following influencers is not only fun, but it’s also a very successful advertising strategy for companies around the world. Followers get a first-hand experience...

Advertisers have been using sexualised images to sell products since the 1900s and there is no sign of this trend letting up. However, Transport...

Compilations are more pervasive than one may think. Every time a list or table is created, or an aggregate of data is presented in...

While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged...

Why trade mark a word? Trade marks are used to distinguish the goods or services of one trader from another, and the decision to approve...

Background The measures, which were first issued by the SAIC in July 2016, took effect on 1 September 2016, notably marking the anniversary of the...

The Danish rules on spam are an implementation of the rules on unsolicited communications in the ePrivacy Directive (02/58/EC) and the Directive on protection...

Your web browser does not support iframes, which means that the video Influencing Media: Freddie Sayers of InConversation cannot play.      As Freddie pointed out, his...

As previously reported by MediaWrites, the rules on influencer advertising in Germany are strict – something that influencers don’t like much. Recently, the German competition...