Wednesday, June 26, 2019

(International) Influencer Marketing in Germany: #ad might not be enough

Following influencers is not only fun, but it’s also a very successful advertising strategy for companies around the world. Followers get a first-hand experience...

Undressing the Ad – the use of sexualised images in the...

Advertisers have been using sexualised images to sell products since the 1900s and there is no sign of this trend letting up. However, Transport...

Telephone directories and the copyrightability of factual compilations in Singapore

Compilations are more pervasive than one may think. Every time a list or table is created, or an aggregate of data is presented in...

I “should’ve” thought of that! – Specsavers apply to trade mark...

Why trade mark a word? Trade marks are used to distinguish the goods or services of one trader from another, and the decision to approve...

New decision on German influencer marketing: Courts in Berlin require disclosure...

While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged...

Online advertisers be aware – China’s Interim Measures for the Administration...

Background The measures, which were first issued by the SAIC in July 2016, took effect on 1 September 2016, notably marking the anniversary of the...

Building Facebook Audiences using LinkedIn connections’ e-mail addresses

The Danish rules on spam are an implementation of the rules on unsolicited communications in the ePrivacy Directive (02/58/EC) and the Directive on protection...

Influencing Media: Freddie Sayers, CEO of InConversation

Your web browser does not support iframes, which means that the video Influencing Media: Freddie Sayers of InConversation cannot play.      As Freddie pointed out, his...

APAC Sports Update 2: Sports Stars and Image Rights in China

Michael Jordan has achieved a lot in his life. He is a six-time NBA champion, a 14-time NBA All-Star, a three-time All-Star MVP and...

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