What’s Trending in Media and Sport: Augmented Reality

In the fifth of our eight part video series on trends across the media and sports sectors, Richard McMorris and Caroline Povah discuss the issues surrounding Augmented Reality and how they will continue to be a topic of discussion in 2018

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Augmented Reality – or AR – has developed at a rapid rate over the last 5 years. In the video below, Richard and Caroline discuss how businesses can experiment with AR and unlock the technology’s potential.

In particular they highlight potential legal issues around data protection, intellectual property, media, consumer and regulatory law which come alongside AR…

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This video was presented by Caroline Povah (Associate, London) and Richard McMorris (Partner, london)

Click here to check out our other “What’s Trending in Media and Sport” videos.

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