What’s Trending in Media and Sport: esports

In the sixth part of our eight part video series on trends across the media and sports sectors, Will Deller discusses the opportunities and challenges facing esports, and how they will continue to be a topic of discussion in 2018.


2018 is set to be a key year for esports as the industry continues to grow and mature. Such rapid expansion presents a number of opportunities and challenges from both a commercial and legal perspective.  In this video, Will Deller highlights some of the key issues to look out for as the year unfolds, ranging from tighter control of IP licensing to protection for rights holders in player contracts.

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Will is an associate in our Media, Entertainment and Sports Group, based in London. Will's sports practice is focused on commercial/contractual matters, though he also has experience in advising on league structuring, rule drafting/interpretation and other regulatory issues. On the commercial side, he routinely advises on sponsorship and media rights, but in addition he advises clients on a range of other areas of law, including gambling regulation, advertising and consumer law. In his time at Bird & Bird, Will has gained experience in working across a number of different sports, and in recent years he has developed a particular focus on esports, where he has advised industry stakeholders on setting up new esports leagues, sponsorship, player contracts and a variety of other issues.

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