Tom Macken

Tom is a Senior Associate in Bird & Bird’s Media, Entertainment and Sports Group in Sydney. He regularly advises a broad range of clients across the sector, including national and international sports governing bodies, event organisers, player associations and other commercial stakeholders in relation to a range of corporate, commercial and regulatory matters. On the commercial front, he has advised on media rights and broadcast deals, sponsorship agreements, production services agreements as well as venue hire, licensing and content deals, data rights and various other general commercial agreements. On the regulatory front, he has advised clients in relation to a range of issues relating to major events, sports governance, player contracting, broadcasting, media and content regulatory issues, anti-corruption, gambling, advertising, and consumer protection issues. He also regularly presents on a range of key issues that are relevant to the sports and entertainment sectors, including child safeguarding in sport, restraints of trade in a sporting context, sports data rights, major events legislation and governance in a sporting context.