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Online Harms Government Response – which companies will be in scope?
The White Paper
The Online Harms White Paper, published in April 2019, had a broad scope, catching any company whose services allowed users to “share...
First regulation introduced in Spain involving #advertising on social media
It is the first regulation involving advertising on social media that refers to influencers, and will come into force on 1 January 2021. Up...
What a future without social media ‘likes’ could mean for industry
From Facebook's 'thumbs up' to Reddit's 'upvote' and Instagram's and Tik-Tok's 'likes', so-called 'vanity metrics' in social media are ubiquitous, and 'double-tapping' has become...
The CMA clamps down on social media endorsements
It was only a couple of months ago that we were reporting on the release of "An Influencer's Guide to making clear...
VIDEO: Influencing Media – putting digital to work
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The evening began with cocktails...
Online advertising reforms in the UK
Most of the options being considered by the government involve beefing up the current regulatory and sanctioning framework to crack down on non-compliance. The...
Music and Social Media – Times are changing for brands on TikTok
Aren’t you on TikTok?
TikTok is the platform of Generation Z with the overwhelming majority of its users under 25 (in contrast the average age...
Tulip mania? The business of esports and its time in the sun
So you’ve probably heard esports is hot right now. It’s hard to ignore the press and it’s EVERYWHERE, even ESPN (see here).
You might have...
Matching rights – a match made in sponsor heaven?
What are matching rights?
Matching rights are a contractual benefit frequently sought by the sponsors of sports events, teams or individuals ("Rights Holders"). A matching...
